Inside “Learning Designers in Context”: Chapter 13

Abeo in a Global Corporation

Abstract:

Abeo, a learning design professional from Nigeria, transitioned from teaching chemistry and mathematics to educational technology. His role as an academic advisor, where students expressed dissatisfaction with coursework, inspired his career shift. Abeo pursued a master’s in educational technology at the University of Ibadan, securing a position in a multinational organization before graduation due to his expertise and work ethic.

So in terms of culture, in a way I will say culture affects my design. I remember an experience where I had to substitute a voiceover artist for someone with a neutral accent, just because I’m dealing with a global community. So, that is part of the considerations: Who is going to use this course? They are people who are not first users of English. They are not native speakers of English. There are people whose official language is not English. Like for example in Nigeria, if you have gone through the four year university program, you should be able to at least express yourself [in English] and you might not have the perfect diction. But at least you’ll be able to express yourself and understand other people when they speak. But in some other parts of the world, people probably go to school where they don’t even use English as a medium of instruction. So, they are now working and they can do what they’re supposed to do on the job, but they don’t speak English or maybe they just speak very little English. If you speak too much in these e-learning modules, they [trainees] will not really comprehend. So you need to at least make it [the English language] neutral with a very simple choice of words. You have to consider all of those inputs in your design when writing your scripts. In a global environment, we have to respect the place of diversity and include everyone.

This interview emphasizes the importance of mastering the ADDIE framework and project management skills for learning designers in multinational organizations. He highlights the importance of evidence-based practices in learning design. Abeo underscores the need for adaptability and iterative feedback to ensure high-quality instructional design tailored to diverse learner needs.

I will say you have to be in a way flexible, while you are still sticking to the principle of instructional design. We currently work with an agile approach, where as I’m doing this task, the other person is doing that task. We are working all together to ensure we deliver on time. So, if you’re not flexible there’ll be friction. Either with your colleague or with the stakeholder. You just have to, at times, consider other people’s view about what you are creating. You are creating in your mind and in your head. You may feel you’re creating wonders. But when people appraise it and give you feedback, you must actually evaluate it and be flexible. Don’t be rigid. Do not say: I’m an expert, I have a master’s, and that certification. So flexibility is number one Number two: Never sacrifice professionalism all in the name of probably saving costs for your employer.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Samson Ejim on Unsplash

Inside “Learning Designers in Context”: Chapter 12

Kaya in Higher Education

Abstract:

Kaya, a learning design professional in South Africa, works as an instructional design intern at the University of Johannesburg. Formerly a secondary school teacher of life orientation and English, she transitioned to learning design after pursuing a bachelor’s and master’s degree in ICT in education at the same university. Kaya’s passion for computer-based learning drove her career shift.

I decided to do a short course because I realized I need practical experience with regard to instructional design. I needed to have hands-on experience. I registered with the University of Pretoria, because it seemed to be the only university that offered a short course on international design, based on my research. It is further away from where I stay. I would have to drive for an hour to get there, but it was an online course. Fortunately, for me, I would go to work and then after hours I would engage with everything that my classmates were posting online and engage with the activities. I felt it was empowering for me, because it actually exposed me to other tools that I never thought I could use as a teacher. Also, as someone who wants to design learning material for online learning I really enjoyed the course. It was an 8 week course. After completing this course, I decided that I should just resign from my workplace and fully focus on looking for instructional design opportunities.I was looking for an instructional design internship opportunity. I got called to work as an instructional design intern at University of Johannesburg. I actually told them [hiring managers] that I did this course at University of Pretoria, and they liked that. I think it put me at an advantage! That’s how I got the position that I’m in now.

Key takeaways from this interview highlight essential competencies for South African higher education learning designers, including online solution development, collaboration with lecturers and team members, and creativity to adapt content for diverse audiences. Kaya emphasizes translating K-12 teaching experience into learning design practice and notes the importance of proficiency in African languages to engage effectively with course materials in multilingual contexts.

But now, I have to be able to convince people on what works or what cannot work. At the same time, I have to be creative to say, if we can’t do it like this way, we [can] do it in this other way. So, I believe now I have to be more creative. Because I want to present ideas and suggestions that are going to be interesting to people, that are going to wow them. At the same time, I do not want to forget that this is a professional course that I am working on. I am supposed to be professional, I can’t suggest options or develop content in a way that will suit younger children or that will suit secondary students when that is not my audience. As learning designers, you have to ask yourself: What is it that I need to do? The work should be professional, because at the same time, it will represent you as an individual and it will also be representing the institution.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo Credit: The Happy Challenge – Nelson Mandela Square, Gauteng

Inside “Learning Designers in Context”: Chapter 11

Evelyn in a Global Corporation

Abstract:

Evelyn is a learning design professional in Argentina. She studied at the Universidad de Buenos Aires to become a certified translator. She is also a faculty member at the Universidad de Buenos Aires, where she teaches as an adjunct instructor and at times collaborates with other faculty members conducting research. In addition to her undergraduate studies, Evelyn completed a two-year master’s program in pedagogy. Due to her fluency in both English and Spanish as well as her knowledge of pedagogy, she transitioned to a role in learning design, working at a global corporation with headquarters in Houston, Texas, with clients all over the world. In her interview, Evelyn emphasized openness to learning, creativity, and teamwork as vital competencies for instructional designers.

As an instructional design manager, also, I have one-on-one meetings with my instructional designers. They tell me about their agendas and the projects they are working on. Then we have some brainstorming sessions. I consider myself a very creative person. If they get together with the client and have a specific training need, they [the client] want something out of the box. They want something that is not the typical solution. Instead they are trying to find something new or something different. That is when we get together and have maybe a short brainstorming session. I tell them about other projects that we have made because I, as an instructional design manager, have my eyes on all the projects that we develop. Maybe we have done something for another client, and that solution worked well. Maybe we can leverage some of the things from that solution and apply them to this one. I like to call it or refer to it, as a source of inspiration. I give them options! Or, maybe I can say: What if we combine these two things and we have this other new stuff or something?

Her role includes managing client relationships, resolving project challenges, and mentoring team members. Key takeaways from this chapter highlight the importance of strong writing skills, proficiency in emerging technologies, and adaptability to cultural differences. As a leader, Evelyn advocates for instructional design innovation and collaboration across diverse teams.

Another important competency is their commitment, because of the way we work. We tell them [our instructional designers] that we do not expect them to know everything. But we want our instructional designers to be willing to learn. Therefore I need them to be committed to their product(s) or to what they are doing. I always tell them: each process and each project has its own constraints and limits. Perhaps it has to be ready in two weeks and you cannot create a piece of art (in two weeks). So, I get that. But, it is that commitment with what you do that in the next opportunity you will try to do something different, something better. I hate these misconceptions around e-learning: e-learning is boring or e-learning does not teach. These misconceptions exist, in part, because of how we do our work [as instructional designers]. Because we do e-learning as an additional bullet in our checklist. We are teaching and we are working, so I need to feel that commitment and that passion that at the end of the day we have for what we do.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Image by Brigitte Werner from Pixabay

Inside “Learning Designers in Context”: Chapter 10

Adriana in the Non-Profit Sector

Abstract:

Adriana, a Brazilian learning design professional based in Brasília, has a 15-year career in education and technology. With degrees in history, an MBA in digital communications, and a master’s in design, she has spent the last decade focusing on how design thinking can enhance K-12 education. In her learning design practice, she navigates Brazil’s rigid academic pathways and cultural misconceptions about design to foster innovation in education.

We have kind of a translation problem in Brazil around the word and expected definition of the word design. In English [in the United States], it is easy when you say design because in English when you say design we have the notion of creation or thinking about creation. For someone in Brazil, design is more about using physical artifacts. So it’s hard for Brazilians to understand design for invisible things like learning. So, we have kind of a struggle understanding what we mean by learning design. Learning design is not obvious for teachers in Brazil. Normally, teachers follow a book and that’s it. So for me, the basic and the most common denominator that I can work with teachers is to highlight that learning is an intangible and invisible experience. Because of that we need to put in a diagram and make it visible for them. Then we will take this journey together with a high level of consciousness.

Adriana highlights storytelling as a vital instructional design competency, enabling creativity, communication, and reflection to engage learners emotionally and cognitively. Adriana advocates for adopting design thinking to improve teacher preparation programs. She also suggests integrating pedagogical references like Paulo Freire’s methods to make design thinking relatable for educators.

I think learning design is about a helping story and interdisciplinarity. I read a lot. Because I’m interested in lots of disciplines like humanities, technology, innovation, and neuroscience. Education is complex and it’s a complex issue. So, I think in order to design the best learning experiences, you need to navigate in more than one field. You need to understand how people learn, understand how people build their relationships and how people use technology. I think there is knowledge related to anthropology, ethnography, history, and social studies. But as well in technology like UX and the integration of human computer interactions. I think it is hard. I think it’s a kind of a highly sophisticated discipline. In my practice, all my studies and all my curiosity, helps me to navigate it well.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Henry Rodrigues on Unsplash

Inside “Learning Designers in Context”: Chapter 9

Isabel in the Government Sector

Abstract:

Isabel, a learning design professional in Peru’s government sector, transitioned into instructional design 20 years ago while working as an agronomist on a multidisciplinary team. Her initial role involved improving technical training for farmers to produce export-quality coffee by simplifying dense content and technical jargon. Isabel later pursued roles in non-profit organizations, driven by her passion for social development.

I’m Peruvian! Right now, I’m working in an urban environment that is quite different from the rural environment, in which I worked for many years. For 15 years, I was working with people in rural areas in Peru where there is low quality of life and a lack of quality education. When I started that job, the people I used to train had some elementary education and some others had some secondary education. Today, I am in a different type of organization where the majority of the learners have a master’s degree. Some even have master’s degrees from abroad. So, as a learning designer I have shifted from working with different learner populations.

Key takeaways emphasize the importance of strong analysis skills in instructional design, particularly during the ADDIE framework’s analysis phase. Competencies include needs analysis, contextual understanding, and task analysis to transform complex content into digestible learning materials. Isabel also highlights leveraging cultural insights from diverse regions to tailor education for urban and rural learners. Her experiences underscore how instructional designers can bridge technical expertise with learner-centric approaches to create impactful training solutions across varied contexts.

There were other forms of culture represented in my work as a learning designer in the rural zone. For example, many women have authority at home. However, it is a public authority too. Many men trusted their wives so much when it came to making decisions. But in public, it is not acceptable that a woman would raise her voice or give her opinion. That behavior was reserved for the house. It made me realize that I also had to address the woman, even though the community leader was a man. So, it made me realize that we [the project team] had to work on two fronts. On the one hand, we worked creating training materials for the men but I also had to build confidence that change was important in the female group with the wives. It was very important to me when I arrived in a new rural community to understand the rules and that is why I took anthropology, because I learned that the performance changes that I wanted to do were not exclusively educational or learning issues, they were also cultural issues. Anthropology gave me some tools to identify the power players that were inside the community, sometimes, disguised.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Alexander Schimmeck on Unsplash

Keynote at the 2026 Annual eLCC Conference

Huge thanks to the folks at The eLearning Consortium of Colorado (formerly Colorado TELECOOP) for the invite to give a keynote during the 2026 Annual eLCC Conference! The eLCC is a coalition of public and private colleges, universities, K-12 education, private sector business and public television stations dedicated to the enhancement of educational opportunities through distance learning. I had been holding on to a few copies of the book and I am happy I was to have a small giveaway at the end!

The keynote was titled: Context Matters! Learning Design Practice ThroughGlobal South Perspectives

Abstract: How do learning designers in the Global South transform challenges into opportunities for innovation? This keynote invites you on a journey across higher education, corporate, non-profit, and government sectors, where practitioners adapt to rapidly changing environments by drawing on local knowledge, cultural traditions, and resourcefulness. Through vivid real-world examples, we’ll explore how learning designers respond to diverse needs—navigating unique demographics, traditions, and policy landscapes—to create meaningful educational experiences. We will discuss the creative strategies, emerging competencies, and organizational models that are shaping learning design in contexts often overlooked by mainstream narratives. Whether you’re a designer, educator, or leader, this session will spark fresh perspectives on what it means to build impactful learning experiences in a complex world.

Inside “Learning Designers in Context”: Chapter 8

Luna in a Higher Education Institution

Abstract:

Luna, based in Santiago, Chile, is a seasoned professional in education and e-learning. She holds degrees in English-Spanish interpretation and pedagogy, transitioning from teaching English to instructional design after earning a master’s in educational technology from Arizona State University in 2017. Luna has worked at institutions such as the Pontifical Catholic University of Chile, contributing to virtual course design. Currently, she leads distance education at Universidad de los Andes.

What is my day-to-day? I work on a project that has four objectives and I am in charge of the third objective that has to do with the training of teachers in distance education. I do training, or look for training for teachers, on how to transfer face-to-face courses to e-learning with instructional design. I was looking for the [name of course] training and I have been motivated to get the professors enrolled in these courses. The other element of my job is the design aspect. I have to design a manual of good practices in distance education. I’m already in the part of collecting literature and looking for books that we buy on Amazon. All the literature is in English and there is almost nothing in Spanish. In the manual, I divided it into 10 sections. I have five chapters, they are not large chapters but five topics developed.

Key takeaways from this interview emphasize the importance of proficiency in authoring tools, multimedia, and project management for instructional designers. Luna advocates for building trust with faculty who are resistant to change. Luna’s leadership highlights the potential of instructional design to transform education through collaboration, evidence-based practices, and innovative technologies.

At my institution it is difficult as the professors are reluctant to change. For example, the university is implementing the HyFlex instructional modality and I did the training. I read the book from Dr. Brian Beatty. I took a five-day workshop with Dr. Beatty and I felt that I had knowledge needed. One day, I sat down with a professor who had researched some papers, then he talked to me about Hyflex and there were many things he (the professor) said that challenged the information I had shared from Dr. Beatty. I didn’t say anything to him (the professor) and I let it go. But, that part is kind of difficult. I don’t like working with the instructors because of that, their ego is so big that they don’t realize that they know their subject but they don’t know how to deliver that subject online and they might not even know how to do it in-person. I said that in a meeting and the director of accreditation told me: but Luna we (the instructors) have been here for so many years and I don’t think we have done it (teaching) so badly. I agree, but they could do it better.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Chalo Gallardo on Unsplash

Inside “Learning Designers in Context”: Chapter 7

Kito in the Financial Sector

Abstract:

Kito, a learning design professional from Tanzania, earned a degree in ICT with an emphasis on instructional design in 2016. After interning at Tanzania’s largest bank in Dar es Salaam, he transitioned to a full-time role focused on e-learning and in-person training. His responsibilities include needs assessment, program development, training implementation, and calculating return on investment.

The bank regularly has to introduce new products and that knowledge needs to get distributed across the entire staff network in Tanzania. The bank has almost 600 branches. It is costly to collect knowledge, from subject matter experts, from the same area [across branches] for learning purposes. So, if a need arises, then the owner of the product [subject area] sits with the learning and development team, and in particular myself, to work on an e-learning product. Then, we go through the content to create a course curriculum, we agree on the timelines, and all the resources.

Key takeaways from this interview emphasize collaboration with subject matter experts (SMEs) to create effective learning products, strong project management skills for large-scale e-learning solutions, and proficiency in mobile learning design. Challenges include navigating cultural resistance to online education and addressing language barriers by integrating Swahili and English.

Yes, we have a younger generation who have no problem with using technology. We have learners who have been with the company since it was established at medium age and those who are about to retire. These last two age categories have a bit more challenges with the technology and we have even moved the training to a mobile app, to make it easier to access and encourage them to complete the training. Part of the struggle is that we all have different digital literacy, different backgrounds, and our national language is not English is Swahili. For language in particular, depending on the type of background, the learners may have more proficiency with other languages. Sometimes we mix the language of the instruction. We use English and, for some complex explanations, we use the native language for each and everyone to understand. That has motivated them a little bit to complete the online training.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Moses Londo on Unsplash

Inside “Learning Designers in Context”: Chapter 6

Cherelle in K-12 Education

Abstract:

Cherelle, a learning design professional from Trinidad and Tobago, holds a bachelor’s degree in information systems and management, a postgraduate diploma in education, and a master’s in instructional design and technology. She is currently pursuing a PhD in teaching, learning, and emerging technologies at the University of the West Indies Open Campus.

To be honest, when I started instructional design and technology, I didn’t know what I was doing. I remember signing up and someone said to me: you have a degree in computer science education. All right, instructional design is good for you [laugh]. So, I was like: I’m getting this degree! Then, I got an “A” in a course, but I asked myself: What am I doing? It was not until about the third semester, I realized that I am designing instruction to basically guarantee that learning takes place. I needed to understand all the learning theories. I needed to understand all of the instructional design models and how I could apply all of this to basically guarantee that learning is taking place within my students in the classroom. So, I’m now using those theories and the models. I incorporate them into my lesson planning to guarantee that that learning is taking place. So, I have to basically utilize what I know from instructional design to assist me in the classroom.

In her interview, Cherelle emphasizes the importance of mastering instructional design competencies, including applying learning theories and models to create effective instructional materials. Other key takeaways highlight challenges in Trinidad’s slow adoption of online learning due to cultural traditions and limited recognition of instructional design as a distinct field. Cherelle advocates for Indigenous and Caribbean-specific resources to address gaps in culturally relevant materials. Despite reliance on big tech companies, she sees online education as a democratizing force for K-12 learners, especially during crises like natural disasters or pandemics.

If I have to design, let’s say, a video for my doctoral studies, I think the person watching the video needs me to know how to incorporate the various cultures of the Caribbean. If I’m designing a video for my students, then I’m looking for something that is uniquely Trinidadian or has a Caribbean blend. But, we recognize that when we use certain programs and software, it’s difficult. I could tell you as a teacher and as someone who creates content, it’s difficult to find an Indo Trinidadian student animation or something similar. It’s really difficult. Most of the time you may have to pay some exorbitant prices for them [learning resources]. You do not really get free Caribbean influenced [learning] content.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Renaldo Matamoro on Unsplash

Inside “Learning Designers in Context”: Chapter 5

Camila, an Instructional Design Consultant

Abstract:

Camila, an instructional designer based in Lima, Peru, who has a background in literature and a passion for e-learning. She earned her bachelor’s degree in literature from the National University of San Marcos and transitioned from editorial work to instructional design through scriptwriting for e-learning courses.

Culture is always present both, on the side of the client and on my side. As the designer, I think of the user and examples that we may connect with the daily activities that the user is familiar with. We consider culture starting with knowing the user and the target audience. What are their activities and habits? In certain ways, also knowing how to interpret it to a Peruvian context.

Currently, she designs corporate e-learning experiences and is pursuing a master’s degree in ICT integration at Pontificia Universidad Católica del Perú. Key takeaways of this interview highlight the importance of pedagogy, andragogy, digital skills, and cultural inclusivity for instructional designers in Peru. Challenges include poor Internet connectivity in rural areas and limited recognition of the profession. Despite these obstacles, Camila emphasizes the need for creativity and evidence-based practices to improve learning outcomes and competency-based performance.

So, what recommendations would I give to a person who wants to know about this and dedicate themselves to this activity? It would be mainly that they should want to learn and want to use their knowledge so that other people can also learn and transform. So, this means they have to improve their skills and they have to use creativity skills. Because it is not only about transferring information or knowledge, but also about how to transfer that information through different modalities. So, the recommendation would be to have a critical spirit of continuous learning.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Anton Lukin on Unsplash