Inside “Learning Designers in Context”: Chapter 11

Evelyn in a Global Corporation

Abstract:

Evelyn is a learning design professional in Argentina. She studied at the Universidad de Buenos Aires to become a certified translator. She is also a faculty member at the Universidad de Buenos Aires, where she teaches as an adjunct instructor and at times collaborates with other faculty members conducting research. In addition to her undergraduate studies, Evelyn completed a two-year master’s program in pedagogy. Due to her fluency in both English and Spanish as well as her knowledge of pedagogy, she transitioned to a role in learning design, working at a global corporation with headquarters in Houston, Texas, with clients all over the world. In her interview, Evelyn emphasized openness to learning, creativity, and teamwork as vital competencies for instructional designers. 

As an instructional design manager, also, I have one-on-one meetings with my instructional designers. They tell me about their agendas and the projects they are working on. Then we have some brainstorming sessions. I consider myself a very creative person. If they get together with the client and have a specific training need, they [the client] want something out of the box. They want something that is not the typical solution. Instead they are trying to find something new or something different. That is when we get together and have maybe a short brainstorming session. I tell them about other projects that we have made because I, as an instructional design manager, have my eyes on all the projects that we develop. Maybe we have done something for another client, and that solution worked well. Maybe we can leverage some of the things from that solution and apply them to this one. I like to call it or refer to it, as a source of inspiration. I give them options! Or, maybe I can say: What if we combine these two things and we have this other new stuff or something?

Her role includes managing client relationships, resolving project challenges, and mentoring team members. Key takeaways from this chapter highlight the importance of strong writing skills, proficiency in emerging technologies, and adaptability to cultural differences. As a leader, Evelyn advocates for instructional design innovation and collaboration across diverse teams.

Another important competency is their commitment, because of the way we work. We tell them [our instructional designers] that we do not expect them to know everything. But we want our instructional designers to be willing to learn. Therefore I need them to be committed to their product(s) or to what they are doing. I always tell them: each process and each project has its own constraints and limits. Perhaps it has to be ready in two weeks and you cannot create a piece of art (in two weeks). So, I get that. But, it is that commitment with what you do that in the next opportunity you will try to do something different, something better. I hate these misconceptions around e-learning: e-learning is boring or e-learning does not teach. These misconceptions exist, in part, because of how we do our work [as instructional designers]. Because we do e-learning as an additional bullet in our checklist. We are teaching and we are working, so I need to feel that commitment and that passion that at the end of the day we have for what we do. 

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Image by Brigitte Werner from Pixabay

Inside “Learning Designers in Context”: Chapter 10

Adriana in the Non-Profit Sector

Abstract:

Adriana, a Brazilian learning design professional based in Brasília, has a 15-year career in education and technology. With degrees in history, an MBA in digital communications, and a master’s in design, she has spent the last decade focusing on how design thinking can enhance K-12 education. In her learning design practice, she  navigates Brazil’s rigid academic pathways and cultural misconceptions about design to foster innovation in education. 

We have kind of a translation problem in Brazil around the word and expected definition of the word design. In English [in the United States], it is easy when you say design because in English when you say design we have the notion of creation or thinking about creation. For someone in Brazil, design is more about using physical artifacts. So it’s hard for Brazilians to understand design for invisible things like learning. So, we have kind of a struggle understanding what we mean by learning design. Learning design is not obvious for teachers in Brazil. Normally, teachers follow a book and that’s it. So for me, the basic and the most common denominator that I can work with teachers is to highlight that learning is an intangible and invisible experience. Because of that we need to put in a diagram and make it visible for them. Then we will take this journey together with a high level of consciousness.

Adriana highlights storytelling as a vital instructional design competency, enabling creativity, communication, and reflection to engage learners emotionally and cognitively. Adriana advocates for adopting design thinking to improve teacher preparation programs. She also suggests integrating pedagogical references like Paulo Freire’s methods to make design thinking relatable for educators.

I think learning design is about a helping story and interdisciplinarity. I read a lot. Because I’m interested in lots of disciplines like humanities, technology, innovation, and neuroscience. Education is complex and it’s a complex issue. So, I think in order to design the best learning experiences, you need to navigate in more than one field. You need to understand how people learn, understand how people build their relationships and how people use technology. I think there is knowledge related to anthropology, ethnography, history, and social studies. But as well in technology like UX and the integration of human computer interactions. I think it is hard. I think it’s a kind of a highly sophisticated discipline. In my practice, all my studies and all my curiosity, helps me to navigate it well.

Romero-Hall, E. (2025). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591

Photo by Henry Rodrigues on Unsplash