Lorena in a Global Corporation
Abstract:
Lorena, based in Puebla, Mexico has cultivated a career in graphic design but emphasizing functionality over aesthetics. Her professional journey began in advertising and marketing, designing materials for clothing and sportswear brands. Seeking growth, she transitioned to PROVIDENT, where she leads an instructional design team comprising instructional designers, multimedia specialists, and graphic designers.
My role is focused on revisions. I get to ask: Why don’t we do this differently? I tend to question a lot: Why did you choose this material? Why did you choose this resource? Why a video? Or, did you consider the target audience? So, that’s basically my role right now. The search for the best solutions for the project to meet the learning objective.
As a team lead, Lorena manages project distribution, quality assurance, and workload balance while revising materials to meet learning objectives. Key competencies highlighted by Lorena in her interview include ADDIE framework expertise, hybrid/online format design, multimedia skills, and e-learning tools proficiency. Cultural adaptability and behavioral traits like humility and courage are also vital for addressing unique instructional design challenges.
I think that also something I look for and we look at a lot in the team is humility. Because humility allows you to know and understand that you don’t know everything, that you should always keep yourself in a constant search for learning. That, not because you already have master’s degrees or diplomas, you already know everything.
Romero-Hall, E. (2026). Learning Designers in Context: Examining Practices Across the Global South. Routledge. https://doi.org/10.4324/9781003270591



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