I arrived in Panama at the end of February, a week before the first COVID-19 case in the country was announced by government officials. Of course, COVID-19 had been an issue in many other countries so there was plenty of news coverage in the Panamanian news outlets and different media outlets on the Internet. However, after the first case of COVID-19 was announced in Panama the Ministry of Health became the main source of information and updates regarding the government’s response.
The social media accounts, and in particular, the Instagram account (@minsapma) for the Ministry of Health provided all the necessary information related to new cases, new policies, and public health campaign. The updates would include press conferences, twice a day, that were shared via Instagram live.
Probably one of my favorite elements of the use of Instagram to keep a country inform were the public health educational campaign. I am an instructional design faculty and teach multimedia design so I was impressed with the infographics and visual representation of the content shared (example of Instagram post below). Of course, I was also impressed with the rapid response that was taken to try to contain the spread of the virus. New measures were taken quickly. In a three-week period Panama went from business as usual to a country under a major lockdown (that is still in place today).
I want to acknowledge that I appreciate the efforts made by the Panamanian Ministry of Health to use these medium to keep the citizens inform and educated. I know that other traditional outlets are been used to disseminate the message to Panamanian citizens such as the radio and television; however, this is great because I know that there are folks who spend more time on social media than watching TV or listening to the radio.